After you and your Realtor have gathered all the listing details, photos, videos, and agreed on a pricing strategy, it’s time to make your property live. Normally, this part of the process is accompanied by a flurry of activity and showing requests, but in the day and age of COVID-19, that is changing a little bit. Here’s how:
Since buyers are going to be scrutinizing all digital marketing in much greater detail before scheduling a showing, early efforts will focus on content buyers can consume from their couch and the front seat of their car. Home sellers should make sure the exterior of their home and curb appeal is maximized since there are sure to be a lot of drive-by assessments from buyers before they make any formal inquiries about your home.
Home sellers should also be ready for additional above and beyond the normal property photos. The Corbett & Co team uses media tools like stellar photography, property videos, and more. If a buyer views your home’s information, watches a property video, consumes all the other marketing material we have for your home and is still interested, they can reach out through their Realtor to request an in-person showing.
Takeaways:
- Keep the exterior appearance and curb appeal for your home looking great
- Be ready for more extensive digital and virtual marketing material
